Our Brand purpose


MBT® – For The Human Movement™

With a strong science and innovation foundation, MBT® has a unique approach that understands the human benefits of health, wellness and staying on the move. We know our consumers have realistic health and fitness ambitions. They want to maintain a healthy lifestyle which enables them to live and love life to the fullest

However, for many the pursuit of living a more active lifestyle is difficult. The packed nature of our busy schedules means that healthy activity gets squeezed out by life commitments. MBT® wants to break the start-stop cycle of broken health and fitness resolutions by working with the reality of today’s consumer. When wearing MBT® shoes, whether standing or walking, one can’t help but be “on the move” due to its patented construction

So whether you are going for a walk or just standing there, you're on the move. And if you just happen to want to look mighty cool in the process, we understand that too. It's only human.

Our Sole purpose

The natural instability of the unique MBT® sole imitates walking on soft, uneven surfaces. The technology in the sole has been patented worldwide to provide the greatest comfort possible, as it allows you to enjoy the natural benefits of walking every day.

The patented MBT® SensorTechnology™ produces what has been described as a pleasant and natural feeling, reminiscent of walking on a sandy beach. The Pivot Axis promotes a rolling movement.

Designed for you

With sleek and stylish silhouettes, bright color pops, as well as the popular blacks and browns, there are designs for all occasions, overall the range is more lightweight, more durable and more comfortable than ever, ensuring our consumers can find the perfect pair for their unique journey.

Get Moving In MBT®!

To optimize the use of MBT® shoes, we have created a series of specially designed exercises.

Our Index

Our MBT® Index simplifies the process of finding the right level of MBT® shoe for your needs. It ranks MBT® into one of three categories, starting at Activate, our least level of rock, and progressing through Dynamic and ending with our highest level of rock, Performance.

BRAND MANIFESTO

THIS IS A MOVEMENT!
A movement for every body - every day!
A movement that you can join in your own time - at your own pace!
It doesn't ask you to dream or push beyond your limits!
And the only person you need to look up to is you!
This is a movement that never stops!
It runs a race that has no finishing line!
And the rewards are far greater than any trophy!
There are no appointments to keep!
And the only promise you make can't be broken!
This movement simply keeps you moving!
And with only one thing in mind - YOU!
FOR THE HUMAN MOVEMENT!


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